Birthed out of web 2.0 (the separation of code from content so you no longer need to understand code to create content), social media enables the widespread creation and exchange of user generated content. Web surfers are no longer simply consumers of content, but active content publishers. Through social media, users can share opinions, insights, experiences, and perspectives. This can take many different forms such as internet forums, message boards, podcasts, weblogs, wikis, pictures and video. Some of the most popular social media forums include Facebook, Yelp, Twitter, Pinterest, YouTube, and many more. The main purpose of social media is to facilitate a conversation, between people and friends, companies, experts and even celebrities. The responsibility of & opportunity for a company is to engage your customers and target audience. Effective use of this marketing practice will attract visitors to your website and build a positive reputation/relationship between the user and company.
Whether your business does not yet have a presence in social media or you are just looking for someone to take over your management and strategy, IMCG consultants can put your mind at ease. We will build and/or maintain a positive social media presence for your business. Let us help you develop the relationships your customers want to have with you.
Contact us today for a free Social Media consultation!