Landing Page Optimization (LPO)
Part of an Internet marketing process called Conversion Rate Optimization (CRO); the goal of LPO is to increase the percentage of visitors to a website that complete a desired task, typically becoming a sales lead and/or customer. The LPO process generally involves, but not limited to, focusing a landing page on the desired goal by eliminating distractions such as external links and unnecessary content & images.
Data is king when determining which page layout, call to action, or images will produce the best results. All changes IMCG consultants make to landing pages should be tested against the existing design, removing the guesswork and assumptions from the equation.
For existing websites, IMCG consultants can provide an analysis of search engine marketing (SEM) landing pages, identifying strengths and weaknesses, areas for improvement, and if requested, mockups for an ideal landing page incorporating online and vertical-specific best practices.
After developing new landing page mockups, the IMCG team can build the new pages to incorporate into your existing website.
Contact us today for a free LPO consultation!